So, you’ve got an idea and you’re ready to try and communicate. First off, determine if your invention details could be communicated or otherwise. Ask your patent attorney should it be ok. If so, then you will want InventHelp Invention Stories. Exactly what is a press release? In a nutshell, it’s a short, to-the-point news story that seeks to indicate the newsworthiness of a person, product or event. Pr releases are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick up the story.
The sad truth is editors are bombarded with press announcements. If you wish to keep yours from the trash bin, here are some simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The very last thing they wish to look at is actually a screaming advertisement masquerading as a press release (think like: “NOTHING ELSE LIKE IT ON THE MARKET!!!!”) Revenue for publications is founded on advertising revenue. This will make them very uninterested in publishing an advert to your product free of charge!
Reach the point. Focus on the newsworthy part of your invention. Describe how your invention solves an issue. And try to think beyond simply: “It saves time and money.” Be specific…This idea will prevent you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of year honor, the transportation sector also saw an enormous number of invention accolades also.
I will remember, as I’m sure a lot of you are able to, when “bigger is better” was synonymous with cars and private transportation. Today, if you have this kind of huge concentrate on green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re very likely to view a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the buzz since they included several “green” transportation options on their annual Best Inventions of year list. Here are two to be on the lookout for in the coming years: The Venturi Eclectic car runs solely on wind and solar energy. Plus, the Venturi doesn’t need to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives in 2008. The Town Car from MIT’s Media Lab is a two-seater, how to patent a product idea which can be checked out from a designated location, then returned (just like a cart) to the other station inside the city. Due out in 2011, this innovative concept could reduce another massive symptom in mass transit – parking.
With all the way everything is going, expect more big changes in the way we communicate and how we obtain around. Make sure you check out our next InventHelp blog, where we’ll explore more transportation innovations, including a new approach to fly in fashion!
Choose your magazines carefully. Say you’ve got a brand new fishing invention. Seems logical to send out it for the editor-in-chief at Sports Illustrated, right? Not quite. Because larger, commercial magazines are generally looking for news about products already on the market, you could miss your target audience altogether. Namely manufacturers and marketers, who debthr to see industry-specific trade publications. So rather than Sports Illustrated to your invention, why not use a trade publication like American Sport Fishing? This is where business information about new inventions may be acquired by an editor.
Check out a pro. Publicity is actually a time-consuming marketing activity, which explains why publicity releases are included in patent ideas to industry services. If you’re not just a client, you might want to consider getting a publicity firm that may handle the writing and distribution of releases to suit your needs. A lot of companies charge through the word for such services so make sure you find out about pricing at the start.