Keyword analysis must be one of the most important aspects of Search engine optimization. It does not matter how strong your link-building is or if your on-page optimization is perfect, if your SEO efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small part of the traffic you could be getting.
In locating keywords to concentrate on, you might be essentially after keywords who have good search volume, comparatively low competition and can monetize well. In the following paragraphs, I want to have a look at how to develop confidence that the given keyword has a good search volume.
As numerous reader are probably aware, there are a number of keyword tools on the web that will help give a sign of a keywords volume. Included in this are the Adwords keyword tool, word tracker and Google Insights for Search for example. The main thing to understand is that none of such keyword tools provide completely accurate numbers for volume, you will find, that also includes the Google tools as wells. Personally, to aid enhance the chance which a keyword you are targeting includes a good volume, I really like to look into the data from many of these mentioned tools and if a keyword is showing strong volume across most of these tools, it becomes an indication the volume ought to be good. Another habit I adopt in keyword research is always to always glance at the search volume for an exact match keyword. This should indicate the quantity from the keyword typed in exactly as is, as opposed to as part of a bigger keyword phrase (phrase match) as well as a keyword which has your words inside it (broad match).
If you are intending to invest significant some time and/or cash in an SEO effort for a keyword, another method to get a better idea of a keywords search volume is always to manage a quick AdWords campaign. Here is where you will bid in AdWords on the keyword you are interested in which means that your ad is displayed in the search engine rankings for the keyword. The campaign should buy an exact match of the keyword you are looking at to help give an effect of the exact match search volume. After running an AdWords campaign, you will see a bid from the impressions presented to your ad. If you set up your campaign correctly, these impressions could be used to provide a good estimate of any keywords search volume.
You do not have to possess a site create for this particular but may simply run a campaign that links to another one site. Ensure you request that impressions are served at the earliest opportunity (as opposed to spaced through the day in accordance with budget) so you bid enough that your particular ad is always shown. Additionally utilize the search network only. AdWords will then report on the impressions for the keyword, that can give another indication of search volume.
You sometimes see people who claim the search volume numbers inside the Adwords keyword tool are always correct with regards to search volume on the search engines, however, once you have adopted the process of running AdWords campaigns helzdf verify search volumes enough times, you will notice that you can find indeed inaccuracies within the search numbers out of this tool.
It is important to keep in mind that evaluating search volume is simply one element of the evaluation of a keyword. Other key elements are the competition in the keyword along with its profitability. These steps outlined here should however help give an excellent evaluation of whether a keyword features a good search volume.